Optimizely - Your all-in-one operating system for marketing

Optimizely powers the entire marketing lifecycle, unlocking your team to create content with speed, launch experiments with confidence, and deliver experiences of the highest quality.

Experienced partner - LEVO is Australia and New Zealand's leading Optimizely Partner. 3x APAC partner of the year, Optimizely Platinum Partner, OMVP, Multiple recognised SMEs and 200+ websites live.

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Optimizely - A 5x Leader in the Magic Quadrant™ for DXP!

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    Intake requests


    Field requests, capture ideas, and collectively manage work. Standardised intake templates streamline the process of submitting requests. Intelligent routing rules automatically assign each request using pre-defined logic. Shared request queues centralise each request in a single dashboard so teams can collectively triage and manage requests.

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    Planning


    Visual calendars, strategic briefs, and campaign workspaces streamline team collaboration and execution, ensuring all members are aligned with the core objectives and progress of marketing campaigns. This setup not only enhances organisation and visibility across teams and regions but also accelerates goal achievement by keeping everyone informed and focused.

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    Create and approve


    Flexible workflows and multi-format editors streamline team collaboration and content creation, from videos to social ads. An AI content generator accelerates ideation and production with a click, enhancing creativity and efficiency. This toolkit simplifies processes and boosts content quality, helping marketers swiftly meet campaign needs and innovate.

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    Store and tag


    AI-based tagging and integrated workflows ease asset management for simple discovery and reuse. Automatic tagging smooths content organisation and repurposing for campaigns. Brand portals offer a central hub to curate and share asset collections, accessible internally or externally via a public link, boosting efficiency and allowing marketers to swiftly start new projects while keeping branding consistent.

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    Globalise


    Translate and manage content across 350+ languages, track changes with content history, and understand asset reuse globally with asset lineage. Expand globally with multi-region support, multiple languages, and access to over 200 payment gateways, streamlining international sales and marketing efforts.

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    Drag-and-drop layout


    Drag-and-drop authoring simplifies structuring content and experiments, while in-context editing allows for easy, real-time page updates. Form and survey creation tools enable you to craft conversion-ready forms effortlessly, without any need for coding.

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    Onmi-channel delivery


    Omnichannel delivery lets marketers create content once and publish it across all channels to drive conversions and revenue. With plug-and-play integrations, publishing to downstream channels is straightforward. Optimizely Graph facilitates content searches and queries for distribution to any channel, streamlining the publishing process.

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    Personalise


    Rule-based targeting facilitates defining specific audience cohorts for personalised campaigns and experiences. Real-time segments enable instant adjustments based on customer attributes and events, optimising engagement. Predictive recommendations across content, products, emails, and more ensure the delivery of highly relevant experiences to end-users.

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    Experiment


    The Audience Builder streamlines experiment setup and variation design through a no-code interface, cutting down technical barriers and speeding up the process. Multi-arm bandits and a stats accelerator automatically direct more traffic to successful variations, enabling quicker statistical significance and faster, impactful decisions. Omnichannel experimentation allows for testing across all channels and applications, ensuring comprehensive coverage and precision targeting.

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    Analyse and report


    Customer profiles consolidate all your first-party customer data, offering insights into interactions with assets and behaviours. Content intelligence employs Natural Language Processing to suggest topics that resonate most with your visitors, keeping you ahead of the curve. Unified reporting dashboards provide a single location to visualise your analytics across customer data, operational reporting, and more, enabling you to track performance and optimise for success.

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Need help composing a modern digital experience?

Looking for a composable digital experience partner? We can help you transform challenges into opportunities, and ideas into real results.


TECHNOLOGY WE PARTNER WITH - Our partnerships with world-class technology providers enable us to build tailored solutions around Optimizely

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Our work -

Smartgroup

Case study

Guiding customers through self-service experiences with connected, conversational design

Discover how Smartgroup transformed the financial literacy of its customers with LEVO's help, creating an intuitive Content Design System that simplifies salary packaging.

Australian Red Cross

Case study

Australian Red Cross - digital transformation

Increasing the impact of a a legendary force for good that delivers vital services to so many people.

City of Port Phillip Council

Case study

Revitalising the City of Port Phillip's business permit system

This case study showcases LEVO's extensive approach to revitalising the City of Port Phillip's Business Permit System, which faced issues with content quality, readability, and findability.


Latest insights and musings from the LEVO team

Stay up-to-date with the latest industry news as our team explores new innovations, trends and insights from across the globe.

Embracing Content Lifecycle Management: A Modern Imperative for Marketing Departments

The field of marketing has seen a surge of omnichannel strategies leading to an unprecedented rate of content production. Despite this, the processes supporting content creation have remained largely manual and unchanged over the years. This is in stark contrast to other industries like software and

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The Art of Strategic Play: Empowering Teams and Strategies with LEGO® Serious Play®

When it comes to business strategy and innovation, the quest for methodologies that not only engage but also unlock the full potential of teams is never-ending. Among the myriad of tools at our disposal, one stands out for its unique approach and surprising effectiveness: LEGO® Serious Play® . Of

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LEVO acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to them, their culture, & their Elders, past & present. We also acknowledge and pay our respects to the Māori of Aotearoa, New Zealand.


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