Blog - Thoughts, insights and musings from the LEVO team

Stay up-to-date with the latest industry news as our team explores new innovations, trends and insights from across the globe.

Navigating Challenges and Celebrating Success in Multicultural Teams

Published
Author
Mohamed Elgharabawy
Head of Composable Technology

At LEVO, we take great pride in the diversity of our team, which spans across continents, from Australia, New Zealand, and the UK, to France, Brazil, Poland, China, Indonesia, and India, among others. In this article, I aim to delve into how LEVO not only celebrates this remarkable diversity but also navigates the challenges and embraces the opportunities it presents. Time Zones Navigating different time zones and locations is undoubtedly one of the most significant hurdles we encounter. Coordinating meetings and deadlines across multiple time zones requires meticulous planning and adaptability. However, rather than viewing this as a barrier, we've learned to embrace it as an opportunity to enhance flexibility and efficiency in our communication and project management. We have learned that not everything needs to be a meeting. Encouraging a note-culture can go a long way in eliminating unnecessary meetings and keeps work flowing smoothly.  Additionally, we've found that allowing team members to start their days early or late to get a better crossover with their teammates enables more productive and easier communication. This flexibility is particularly beneficial for working parents who may need to adjust their schedules to accommodate family responsibilities during the day, ultimately promoting a healthier work-life balance for all team members. Communication Effective communication lies at the heart of our multicultural team. With team members representing diverse cultural backgrounds and linguistic fluencies, it's essential to be mindful of potential language barriers and communication styles. We've discovered that fostering a culture of open communication, active listening, positive assumptions, and empathy is key to ensuring everyone feels heard and understood. Regular team check-ins, one-on-one meetings, and language exchange initiatives have enabled us to build strong relationships and foster mutual respect within the team. Moreover, we've leveraged screen recording apps to facilitate handovers between developers, reducing the need for lengthy meetings and ensuring clear and concise communication of project updates. This approach has proved particularly beneficial for team members where English is their second language, allowing them to review instructions at their own pace and refer back to them as needed. Additionally, we place a strong emphasis on ensuring requirements are clear and well-defined before team members start working on tickets. By setting them up for success from the get-go, we minimise the risk of misunderstandings and rework, ensuring efficient project delivery and maximising productivity. Cultural & Religious Sensitivity At LEVO, we deeply value and respect the diverse backgrounds, religions, customs, and traditions of our team members. We actively incorporate this awareness into our everyday interactions and decision-making processes. For example, recognising the significance of cultural and religious holidays, we encourage team members to share their cultural practices and traditions with the rest of the team. Our teams also have the freedom to swap any public holidays they don’t celebrate with ones that are more significant to them. This not only fosters a sense of belonging but also promotes cross-cultural understanding and appreciation. On a personal note, as a Muslim member of the LEVO team, I appreciate the flexibility to block time for my Friday prayers and then replace that time later. This accommodation allows me to honour my religious obligations while ensuring that my work responsibilities are met. Additionally, our company provides prayer rooms that are available for use by anyone from any faith during working hours, further demonstrating our commitment to inclusivity and respect for diverse religious practices. Work-Life Balance Maintaining a healthy work-life balance can pose a challenge, particularly when team members are spread across different time zones and cultural contexts. To address this challenge, we prioritise flexible work arrangements and encourage team members to set boundaries and manage their time effectively. Providing access to resources for mental health support and promoting wellness initiatives, such as our Employee Assistance Program (EAP), further contributes to fostering a supportive and inclusive work environment. As a service organisation that delivers projects, we understand the importance of meeting deadlines while also ensuring the well-being of our team members. Sometimes, the workload can be demanding, and we have to work hard to hit deadlines. However, we strive to strike the right balance between productivity and personal well-being. Encouraging open communication and transparency, we collaborate with our clients to establish realistic project timelines and manage expectations effectively. This approach not only enables us to deliver high-quality work but also ensures that our team members feel supported and valued throughout the process. Using Diversity To Our Advantage So far, we have talked about some challenges and discussed how we have made it work. However, embracing workplace diversity isn't just about navigating challenges; it's about harnessing the unique strengths and perspectives of each team member to drive innovation, creativity, and success. By leveraging our differences as assets rather than obstacles, we can create a dynamic and inclusive environment where everyone feels valued, respected, and empowered to contribute their best. Together, let's continue to celebrate diversity, champion inclusion, and reap the countless benefits of working in a truly diverse and vibrant team.

Read more

Embracing Content Lifecycle Management: A Modern Imperative for Marketing Departments

Published
Author
Cale Maxwell
Chief Executive Officer

The field of marketing has seen a surge of omnichannel strategies leading to an unprecedented rate of content production. Despite this, the processes supporting content creation have remained largely manual and unchanged over the years. This is in stark contrast to other industries like software and product development, where standardized lifecycles and systems like JIRA and Azure DevOps have brought consistency and efficiency to the table. Content development, however, lacks such a recognized, standardized process, leaving a significant gap in the market.  The Evolution of Content Creation and the Role of AI  The advent of AI has revolutionized how companies produce content, offering new possibilities for efficiency and innovation. Yet, AI alone isn't the silver bullet. While AI can streamline certain aspects of content creation, it cannot replace the human touch needed for creativity and strategic thinking. The overreliance on AI risks creating a world of generic, undifferentiated content.   The Need for a Systematized Approach to Content Development  Systems like Trello, Asana, Monday.com, and Wrike have replaced spreadsheets in many organizations, primarily focusing on task tracking. However, these platforms don't fully address the complexities of content lifecycle management. There's a growing opportunity for marketing teams to systematize their content development, integrating technology to enhance efficiency while allowing human creativity and strategic insight to shine.  Content Marketing Platforms: The Game Changer  Enter Content Marketing Platforms (CMPs), technology designed to manage the content development lifecycle in a more targeted and effective way. A CMP can serve as the backbone of a Content Development Lifecycle (CDLC), guiding content from ideation through creation, collaboration, review, distribution, and end-of-life management. This approach offers several key benefits:  Enhanced Quality and Consistency: A structured CLCM process, supported by CMPs, ensures content meets quality standards and remains consistent across platforms and touchpoints. ⁠Efficient Resource Utilization: By streamlining content creation and distribution, CMPs optimize the use of resources, saving time and manpower.  Agility and Responsiveness: With a clear process and supportive technology, marketing teams can quickly adapt to market changes and strategic shifts. Better Integration with Technology: CMPs provide cohesive and efficient workflows, integrating seamlessly with existing marketing technologies.  Improved Measurement and Analysis: Tracking content throughout its lifecycle allows for valuable insights and more informed decision-making. The Need Is More Crucial Than Ever In summary, the need for a structured Content Lifecycle Management system in marketing is more crucial than ever. With the integration of CMPs, marketing departments can harness the benefits of standardized processes akin to those in software and product development. This approach ensures not only the quality and efficiency of content but also its strategic and creative excellence in an ever-evolving digital landscape. As marketing continues to embrace digital transformation, the implementation of a robust CLCM process, supported by the right technology, will be pivotal in the success of marketing strategies and campaigns. 

Read more

Things I learnt at Elevate — The Global Commerce Summit™, in Miami

Published
Author
Cale Maxwell
CEO

Last week in Miami at Elevate — The Global Commerce Summit™, I learned many interesting things about how digital commerce is evolving and how these evolutions are set to reshape our industry. After a packed week of talks and networking with nearly 700 commerce leaders from around the globe, I scribbled down heaps of notes from talks, breakout sessions, and chats over food and drinks. One thing’s for sure: generative AI is a hot topic in every presentation and conversation. Continuing the thread, I've fed all my scribbles through an AI to help pull out the five big ideas shaping our industry. Here's my narrative of what's on the horizon:  Digital commerce will continue to grow Digital commerce isn't just growing; it's set to dominate, with Asia-Pacific at the forefront. Dirk Hoerig shared that many industries have been slow to embrace e-commerce fully, but that’s changing. They're beginning to adopt it with significant technological advancements like maturing augmented reality and AI and shifting consumer expectations. Over the next few years, this shift will significantly alter the business landscape. B2B uptake will be a major catalyst in this shift. It will also create lots of opportunities for companies like LEVO .  Technology complexity mirrors business complexity The complexity of composable technology directly mirrors the complexity of the business needs it supports. If your business operates with intricate rules and models, the technology solutions required will naturally be complex. Conversely, if your business needs are simple and direct, the composable technology can remain straightforward. Essentially, the complexity of the technology is adaptable and scales according to what your business demands. Selling t-shirts online? Composable can still be a good fit; the technology can be as simple or as complex as you want to make it. Products like commercetools are designed to grow with you as your business needs evolve. Think big. Start simple.  The new dawn of omnichannel commerce The buzz around omnichannel commerce is about to become a reality. We're heading towards a convergence where point-of-sale (POS) systems and e-commerce platforms blend into one seamless experience. This integration promises to enhance customer service and simplify the consumer experience, allowing brands to harness a holistic view of their customers' interactions. Achieving a real-time, actionable view across all channels remains challenging for many, but the landscape is changing fast. The integration of composable products through common standards is paving the way for this new era of shopping.  AI is everywhere Artificial Intelligence (AI) will revolutionise not only marketing, content creation, communications, and customer service but also how we engineer commerce experiences. The future will see AI taking over basic engineering, production, and design tasks, with skilled humans enhancing these processes. Assisted by AI, consultancies like LEVO will leverage their deep understanding of AI tools, technology, and human behaviour to blend data, insights, and creativity into strategic outcomes. The competition to develop the most effective code that binds composable solutions together will shift to become the responsibility of AI companions, and the most successful partners will be those who combine profound platform knowledge with human creativity to solve complex business problems that leverage technology in unique ways. The presentation by Heather Hershey, Research Director at IDS , drove home the importance of AI and AGI within management circles. Her message was clear: "It's not about AI versus humans; it's about humans with AI versus humans without AI" – and similarly, companies with AI vs those without. This emphasises that AI isn’t replacing us; it's about how we use AI to our advantage. Agility is essential for success In this swiftly changing commercial environment, successful organisations will be agile enough to adapt quickly. The edge will go to those ready to overhaul traditional business strategies and attitudes, fully leveraging new opportunities. Agility encompasses more than just operational adaptability—it's about embracing technologies like Accelerators, commercetools Connect, and Foundry. These tools are essential for speeding up market entry and streamlining the transition to a composable commerce architecture. Michael Sharp, Chief Product Officer at commercetools, delivered a keynote titled "Simplify, Lead, Excel." He highlighted commercetools' focus on making technology more accessible and easier to implement. This strategy benefits commercetools and their partners, offering ways to help clients deploy composable projects iteratively, thereby reducing the risks and delays typical of large-scale implementations. As we look into the future changes from digital and omnichannel commerce, backed by AI, here are three tips for businesses to get ready: Adopt the right technology : Start using flexible technology like commercetools that can keep up as things change. This ensures you can mix your online and in-store sales smoothly. If you haven’t already – read our article about all the Ferraris in garages .   Encourage new ideas : Ensure your team is always ready to learn and try new things. Create a place where coming up with fresh ideas is part of everyday work and where AI tools are seen as helpers in your projects.  Manage the change well : Put together an excellent plan to help your people adapt to new ways of working. This should include training to learn new skills, clear messages about why changes are good, and leaders who help everyone along the way. Introducing and integrating composable technology, AI, and other innovations properly will significantly enhance their value to your organisation. These steps are just a start to help you succeed in a world where technology, AI, and the evolution of human behaviour are changing how we do business. The things I learned at Elevate 2024 weren’t just about new tech—they were a push for all of us (customers, consultants, agencies, and vendors) to step up and adapt.

Read more

My masterclass experience with United Airlines: a seamless blend of digital and physical touchpoints

Published
Author
Cale Maxwell
CEO

When planning a trip, the excitement often starts with booking your flights. Although my travel agent handled the booking, my digital journey with United Airlines began a week before departure, and it was a beautiful showcase of a powerful blend of technology and customer service that we advocate for at LEVO. The first touchpoint was an email from United, which was not just a confirmation, but a comprehensive travel checklist. This checklist included everything from arrival documentation to baggage limits, and introduced me to the United mobile app. The app would soon prove to be my control room for the trip. As the departure day approached, United's communication shifted to SMS and app notifications. The transition was seamless. Twenty-four hours before my flight, I received a reminder to check-in, which I completed effortlessly through the app. The forms were simple and straightforward, ideal for an international traveller like myself. Once registered, the app became central to my trip management. It allowed me to: Check in and manage my itinerary, Receive real-time updates about flight changes, View detailed information about my flights, including the status of the inbound aircraft, Communicate directly with United agents. On the day of departure, a timely SMS confirmed that my flight was on schedule, provided the gate number, and reminded me of my confirmation number—just as I was en route to the airport in an Uber. The timing was perfect. Arriving at the airport, I used the digital boarding pass from the app to check in and drop off my bags in under three minutes. The app had cleverly collected all necessary paperwork the day before. As I headed to customs, another SMS thanked me for checking my bags and provided a tracking link and a digital copy of my bag tag numbers. As boarding time neared, another message informed me that boarding was ready. The United app kept me updated with badges on my iPhone, counting down to boarding, and reminding me of my seat number once on board. Even during a flight delay in Sydney, the app kept me informed about my connecting flights, and I could chat with a United agent to make necessary adjustments. Seconds after landing, the app prompted me for feedback, completing a circle of continuous digital engagement that complemented the physical experience beautifully. Throughout the trip, United's digital tools took care of administrative tasks, allowing their staff to focus on customer service and ensuring a smooth, enjoyable travel experience. Highlights of the experience: The badge showed by boarding group and seat number along with a real-time countdown timer to the boarding time. Easy access to my boarding pass. Gate number and an indicator as to whether the flight is still scheduled to depart on time. Regular SMS communication throughout my travel experience. Sometimes this felt a little overkill however if you were without internet connectivity for whatever reason it meant that you didn’t miss any communications. Real time status throughout the flight. The integration between the app and the flight monitor was really neat. My arrival gate number so that I could orient myself with my arrival gate and where my next connecting flight was. The app also contained detailed maps of all the airports so that you could see how far away each gate was. As soon as a baggage carousel was allocated your app updated – no more trying to find your flight on the airport monitors. The app also included a seat map which allowed you to view a 3D visual of the seat position. Throughout the flight your arrival time was kept updated. We were late leaving Sydney and this was updated multiple times throughout the flight as we were issued landing spots at LAX. The app included a chat facility where you could engage with a United consultant for any reason throughout the flight. I was unsure whether my baggage was checked through to Miami or whether I needed to collect it at LAX so used this during the flight. The agent asked for my checked baggage ID, which was sent via SMS after check in and promptly advised me that I needed to collect my bagged at LAX, but from there it would be checked through to Miami. The notification badge showed your gate number and countdown time until you are due to board. After you had scanned into the flight at the boarding gate it then showed your seat number and the countdown time until departure and then countdown time until you land. This experience underscored the potential of technology to enhance physical experiences—a principle we hold dear at LEVO. We strive to integrate effective technology with genuine human interaction, much like United Airlines did on my trip. Our team of psychology graduates, marketers, and content managers works tirelessly to ensure that our digital experiences enrich the human aspects of each interaction with your brand or business. United Airlines provided a masterclass in blending digital prowess with exceptional customer service, mirroring our philosophy at LEVO, where we use technology to enhance, not overshadow, the human experience.

Read more

The importance of change leadership in technology transformations

Published
Author
Cale Maxwell
Chief Executive Officer

Change leadership is the process of leading people through change. Gone are the days of issuing edicts and expecting people to comply. Poor change leadership can see projects stumble, valued staff resign and diminished benefits realisation. Effective change leaders have a deep understanding of how people experience change and are able to persuasively communicate a vision and strategy for change that drives action and momentum. With the rapid rate of change driven by technology, change leadership is a fundamental part of any successful technology strategy or implementation. These initiatives can have a significant impact on people and their ways of working. In order to absorb the shock of these changes in their day to day work, staff must have a leader who creates confidence and resilience to weather the storm. As such, it is important to have a clear vision and strategy for change that takes into account the needs of employees. Change leaders need to be able to effectively communicate the vision and strategy for change in a way that inspires people to take action. This is especially important when navigating a complex technology project. When implementing change associated with the delivery of a technology project, it is also important to consider the following: What is the desired outcome of the change? What are the risks and potential challenges associated with the change? How will people be impacted by the change? What is the timeline for implementing the change? What resources are required to support the change? Who is responsible for ensuring the change is adopted? Change leadership is a critical component of successful change management. When done well, it can help ensure that technological change is navigated successfully and that employees are engaged and supported throughout the process.

Read more

Stepping into the future: Reflections of a Women in Tech Scholar at LEVO

Published
Author
Jerica Macaraeg
Junior Analyst

It only occurred to me as I hopped off the train at Wynyard and arrived at the entrance of the pier that I was about to step into the real world and workforce. I guess something I knew I was going to encounter during my first few weeks as an intern was the transition. Being a full time uni student and casual retails assistant and then having the opportunity to pursue my career interests in the professional environment. It honestly still feels surreal…to not only be granted such an opportunity but also change the preconceptions I had of the workforce. For me, it was like a whole paradigm shift. From being surrounded by fellow peers my age to people in the workforce who were passionate, detail oriented, and highly analytical. These observations I had from working at LEVO thus far, shifted my mindset, igniting my desire to be just like them. I aspire to understand the requirements of clients in different industry contexts requiring different solutions and to also think outside the box. It was so interesting to see how one could be creating a B2B solution for an office supplies company like Officeworks, to designing a website for a florist company like Interflora.  Coming into the organisation, I was interested in various things such as how a project goes about and how a client communicates requirements that are manifested into a digital solution. Although I knew that communication was essential and without question unavoidable in the workforce, seeing it all come together with developers, project managers and designers with all their different specialties for example was admirable.  Also the fact they were so proficient in what they do and being able to translate their work to other people:  The Director of Advisory recommending a client to install additional content tagging add ons e.g Geta.Optimizely.Tags or integrating Google Tag Manager to their solution.  Their ability to break down how the add-on can build a taxonomy and provide relevant searches/filtering for their content to make it easier for the client to understand its benefits was very interesting.  I was also surprised how tight knit the organisation was; it felt like a community rather than just professionals coming together to solve a problem. I had preconceptions of the workforce being more strictly work-oriented and for getting their work done as their main priority. However at LEVO, I observed their flexibility and the importance of work life balance. Seeing everyone at LEVO work together whilst also being able to have a laugh and get to know bits and pieces of everyone’s life outside of work was refreshing. As it was definitely a brand new environment I hadn’t experienced, to my surprise everyone was so keen to help me get on board and ease in. I had the chance to meet a lot of employees in the organisation during my onboarding process including the Chief Operating Officer, project managers, frontend/backend developers, solution architects and UX designers to name a few. I also never knew what ‘client engagement directors’ were but getting to know everyone developed my understanding of what they do, how the business works, and was also given plenty of career advice. As 2023’s recipient of the Women in Tech scholarship, the title itself is already daunting enough…it’s hard to believe how I was able to be given such an amazing opportunity. I had also questioned myself on my first days if I was good enough, had the right skills and didn’t want to sound dumb for asking silly questions. However, working at LEVO has flipped these preconceptions, making me understand that when you enjoy what you do in a supportive and inquisitive environment, it doesn’t feel like work at all…and there are no silly questions! Nonetheless I am extremely grateful for such an opportunity, and will continue to keep learning!

Read more

The Art of Strategic Play: Empowering Teams and Strategies with LEGO® Serious Play®

Published
Author
Tim Freeman
COO

When it comes to business strategy and innovation, the quest for methodologies that not only engage but also unlock the full potential of teams is never-ending. Among the myriad of tools at our disposal, one stands out for its unique approach and surprising effectiveness: LEGO® Serious Play® . Often associated with childhood play, LEGO® possesses an inherent capacity to foster creativity, facilitate strategic alignment, and drive innovation in a corporate setting. From Child's Play to Strategic Play At its core, LEGO® Serious Play® breaks down the traditional boundaries of age and profession and relies on the universal language of creativity and construction that many of us embraced in our youth. By reintroducing LEGO® into the professional environment, we tap into a deep well of imaginative thinking and problem-solving skills that often lie untapped in the day-to-day routine of corporate life. So, what is LEGO® Serious Play®? LEGO® Serious Play® is more than just building with bricks; it's a facilitated process designed to enhance innovation, communication, and collaboration within teams and organisations. Through the construction of 3D models, participants convey complex ideas, share personal insights, and explore various scenarios in a tangible and engaging manner. This hands-on approach not only democratises the conversation but also fosters a deeper understanding of the challenges and opportunities at hand. Real-World Impact: Case Studies from LEVO and Clemenger Connect At LEVO, we use LEGO® Serious Play® to assist our clients in navigating the complex challenges of strategy development, stakeholder alignment, and innovation. From financial services, higher education through to not for profits, our experience underscores the method's versatility across various industries and contexts. Last week at Clemenger Connect, a convergence of senior management teams from all Clemenger Group companies, we used LEGO® Serious Play® to facilitate sessions aimed at fostering broader collaboration and aligning the group's strategic objectives. The outcome was a resounding success, marked by an unprecedented level of engagement and collective buy-in to the group's goals. Moreover, LEGO® Serious Play® has become an integral part of our initial engagement process with clients. By incorporating this methodology early on, we ensure that all stakeholders are not only aligned but also deeply invested in the project's success. This alignment is crucial for navigating the project's subsequent phases with cohesion and a shared vision. Embrace LEGO® Serious Play®  The journey from skepticism to advocacy for LEGO® Serious Play® is both enlightening and rewarding. Beyond its novelty, the method offers a profound way to break down communication barriers, unearth innovative solutions, and align teams around common goals. As professionals continually seek more effective ways to strategise, collaborate, and innovate, LEGO® Serious Play® stands out as a potent tool in the corporate arsenal. It's time to unlock its potential and reimagine what we can achieve together, one brick at a time. Embrace the transformative power of LEGO® Serious Play® and watch your team's creative and strategic capabilities soar to new heights.

Read more

Tech FOMO: A call for strategic technology management in marketing

Published
Author
Cale Maxwell
Chief Executive Officer

In the ever-evolving world of technology, there's an undeniable sense of FOMO gripping many organisations. The rush to adopt the latest trends like personalisation, AI content generation, and other emerging technologies is palpable. Yet, amidst this technological arms race, there's a critical oversight: many companies are leaping forward without mastering the basics. This in turn is slowing many organisations down rather than speeding them up.  This image was created with the assistance of DALL·E 2 Understanding the pitfalls of blind tech pursuit  The urge to mirror competitors, to have what they have, and do what they do, is leading many companies down a precarious path. This 'keeping up with the Joneses' mentality is causing some organisations to lose sight of their strategic vision and operational capacity. This is further compounded by crappy advice from consultants who are recommending best of breed technology for organisations without the capability or capacity to operate. The time for a reality check is now: just because a competitor has implemented a certain technology doesn't mean it's the right fit for your organisation.  Refocusing on strategic alignment and living within means  Organisations need to shift their attention inward, prioritising initiatives that align with their strategic vision and operational capabilities. This approach involves a shift from relentless investment in new tools to a more sustainable and effective strategy. The current trend of chasing every new technological advancement is not just financially taxing; it's also diminishing the effectiveness of marketing and digital efforts.  Before sprinting towards the next shiny object, companies should consider a focus on extracting value from their existing technology investments. A well-performing Camry is often more effective than a Ferrari that no one knows how to drive or cannot be maintained. The effectiveness of technology doesn't solely depend on its sophistication but on how well it's utilised.  Rethinking tech budgets: capability development and change management  The solution lies in a fundamental rethinking of technology budgets. Instead of allocating disproportionate resources to acquiring new tools, there should be a shift towards capability development, change management, and continuous improvement. The staggering statistic that 70% of large-scale technology transformations fail is a stark reminder of the importance of this shift.  This call to action is not just about halting the mindless acquisition of technology. It's about getting real about what an organisation truly needs. It's about making decisions strategically, considering what the team can realistically handle, and what the budget can genuinely support. Skill and strategic application should trump the pursuit of size and quantity.  Embracing a balanced and strategic approach  The bottom line is clear: cut through the tech envy and focus on what genuinely benefits your organisation. When embarking on a new technology project ensure that you make resource allocations to invest in your team's capabilities, adapt your operating models, and ensure effective change management. In the end, it's about making smart, strategic technology choices that align with your business objectives and enhance your team's ability to deliver results. 

Read more

The Wellington water crisis: a cautionary tale for businesses on the value of investment

Published
Author
Tim Freeman
Chief Operating Officer

Wellington's current predicament is not just a tale of a city struggling with water restrictions and leaky pipes—it's a narrative that resonates with businesses worldwide.   Wellington is experiencing the fallout from years of underinvestment in critical infrastructure, particularly its aging water network.  At the heart of the issue lie the city's aging water pipes, which, at last count, amounted to approximately 3,000 leaks scattered across the region.  This underinvestment has led to stringent water restrictions, leaving residents frustrated and questioning the efficacy of their rate system—a system they trust to maintain and deliver uninterrupted services. The proposed solution? A staggering $1 billion annual investment over the next decade, dwarfing Wellington Water's current $56 million budget. This shortfall not only inconveniences residents but also risks tarnishing the reputations of the council and Wellington Water.  The situation unfolding in Wellington serves as a poignant lesson for businesses. It accentuates the critical choice between investing in scalable systems, platforms, and operating models that can enhance outcomes for customers, employees, and the business—or choosing to forego such investments.  Rationalisations against investment are common and varied:  "If it isn't broken, why fix it?"  "We've already invested substantially and must focus on extracting ROI."  "Let's just repair what's broken instead of overhauling the system."  However, just like the water system in Wellington, failing to act proactively poses severe challenges that can deteriorate a brand's standing, customer satisfaction, and employee morale. Persisting with outdated systems accumulates technical debt, making future shifts increasingly challenging. Moreover, the anticipated ROI often fails to materialise due to a patchwork of workarounds that create a fragmented customer experience.  Inaction can put any business on the back foot, gradually chipping away at its competitive edge—particularly as various economic factors come into play. Eventually, modernisation ceases to be a choice and becomes a necessity. The real question is: will this modernisation be a proactive choice or a reactive necessity?  At LEVO, we understand the weight of this decision. We specialise in assisting businesses on their transformation journey. Whether you're facing leaking pipes or leaking profits, the principles remain the same: invest in the future, modernise proactively, and stay ahead of the curve. Don't wait for a crisis to dictate your next move. We’re here to help. 

Read more

Digital revolution: from monoliths to agile composable solutions

Published
Author
Cale Maxwell
Chief Executive Officer

The digital experience landscape is undergoing a transformative shift, moving from traditional monolithic architectures to a more dynamic, composable approach. This change is not merely technological but represents a revolution in how businesses implement and evolve their digital strategies. The convergence of monoliths and composability Initially, composable solutions, adhering to MACH principles, offered focused functionalities that contrasted sharply with traditional monolithic systems. Yet, as the industry matures, these distinctions are becoming less pronounced. Composable solutions are evolving with a wider range of integrated features, while still maintaining their modular essence. Concurrently, traditional monoliths are adapting, breaking down their rigid structures to offer more interoperable, flexible components. This convergence creates a spectrum of solutions for organisations catering to various needs and preferences, offering a balanced mix of integration and modularity. Single logo vs. Multi logo composable solutions Organisations now face a choice between single logo solutions like Sitecore, Optimizely, Salesforce and Adobe who offer multiple modular products, and multi-logo composable options like commercetools, Algolia, ContentStack, and Contentful. Single logo solutions are increasingly modular, while multi logo solutions provide a diverse mix-and-match of best of breed MACH products. Both routes offer unique advantages in terms of integration, flexibility, and customisation. Benefits of composable architecture Regardless of the chosen path, the shift towards composable architectures brings notable benefits: Enhanced agility and scalability: Businesses can swiftly adapt and expand their digital capabilities. Increased innovation and speed: Modular components enable quick deployment of new features. Greater customisation and personalisation: Creating tailored digital experiences becomes more feasible, improving engagement. Choosing the right solution In the quest to select the most fitting digital solution for your business, it's crucial to recognise that what works for your competitors may not be the right solution for you. The key is in understanding your specific needs and the unique context of your organisation. This involves delving into the nuances of your operational environment, your team's capabilities, and your long-term strategic goals. You should consider factors such as compatibility with existing systems, ease of integration, the strength of vendor support and the robustness of their ecosystem, as well as the total cost of ownership and the intricacies of managing the solution. At LEVO, we don't just look at what's trending or most popular; we focus on what aligns best with your distinct culture and objectives, ensuring that the solution we recommend is tailored to your organisation’s specific journey. There are so many instances of clients having Ferraris in their garages that have never been out of first gear. Navigating the change and transition  Embracing a composable architecture is more than just a technological shift; it's a holistic transformation encompassing cultural, operational, and process changes. It's not just about implementing new technology but managing the transition in a way that aligns with your organisation's ethos and pace. This transition requires careful planning and consideration, including employee training, process adaptation, and nurturing an environment that supports innovation and continuous improvement. What this means for organisations The evolving landscape of digital experience solutions offers an array of choices, each with unique strengths. The convergence of monolithic approaches and composable architectures heralds a new era of flexibility and customisation. The right solution, be it a single or multi logo approach, aligns with the organisation's specific context and culture. When deciding between single and multi-logo composable digital solutions, organisations should consider their specific business needs, goals, and IT infrastructure, assessing factors like agility, technical expertise, integration capabilities, and cost implications. It's crucial to evaluate how each architecture aligns with scalability, security, customer experience, and the ability to innovate and respond to market demands. The convergence in the middle is a good thing for organisations, opening more options for those wanting to explore the benefits of composability. Partner with LEVO for your composable solution journey In this evolving composable digital experience landscape, LEVO offers strategic guidance. We work with single logo composable solutions such as Optimizely along multi-logo MACH solutions including commercetools , Contentstack , and Algolia . Our team is committed to understanding your needs, aligning our approach with your culture and objectives, and bringing agility, flexibility, and a customer-centric focus to every project. Embark on your tailored composable solution journey with LEVO. Connect with Kevin Miller to discover how our Advisory and Consulting practice can guide you in navigating the composable landscape, ensuring you select the optimal solution tailored to your business's unique characteristics.

Read more
partner logo
partner logo

LEVO acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to them, their culture, & their Elders, past & present. We also acknowledge and pay our respects to the Māori of Aotearoa, New Zealand.


technology made meaningful

© 2024 LEVO, part of the Clemenger Group and Omnicom network. All rights reserved. ABN 90 161 527 993.