Unlocking the power of choice with composable DXP
The key to winning in a fast-changing market is being adaptable. Today’s consumers like to engage with brands through multiple channels – like websites, mobile apps, emails, social media, IoT, VR, digital signage, POS platforms, and many others. At the same time, businesses are competing with millions of others for their customers’ attention across all these touchpoints. That’s why it’s important for organisations to deliver personalised and consistent brand experiences, no matter where their customers are.
At a time when a key differentiator between brands is customer experience, monolithic digital experience platforms (DXPs) just don’t cut it. With old school DXPs, where all functionality is managed by one tool or service, you’re locked into a narrow ecosystem of templates, frameworks, languages, and so forth. This means it’s not easy, efficient, cost-effective, or perhaps even possible to provide personalised experiences to your customers across all your channels.
This is why we’re seeing more and more organisations shift to composable DXPs. Unlike its predecessor, a composable DXP uses a microservices-based architecture and SaaS platforms to give you the flexibility to add new technology to your existing stack with APIs. As content is organised in editable modules, non-technical users (like marketers) can easily experiment with new possibilities and make configurations with less risk.
As a result, it’s much easier and more cost-effective for you to adapt fast to changes in the market, industry, or customer expectations. In fact, according to Gartner, organisations who adopt a composable DXP deliver new features 80% faster than those using a monolithic DXP.
All of these factors clearly suggest the future of content management is with composable DXPs.
When you control what, when and how a solution is implemented, you can move more quickly toward your goals. All of Uniform’s capabilities are designed with performance in mind.
Faster time to value realisation
Uniform helps you get to market faster by letting you choose the tools you're familiar with, adopt new technologies at the pace right for your business, and eliminating the need for time-consuming custom development projects.
Great SEO through blazing fast experiences
Performance for page visitors and app users is a primary concern among marketers and developers. Uniform enables you to use the latest tools and technology alongside edge-side personalization for the fastest possible digital experiences. Deliver personalized content instantly and drive better SEO scores.
With Uniform, you pick the tools you want for your DXP, without costly and risky custom development.
More choice = better developer experience
Choose your own stack and maintain full control over how data from different headless sources flows into your application. Use Uniform’s SDK to retrieve, map and apply API results to component props with ease.
Uniform handles orchestration & coordination across the products in your stack, streamlining workflow & eliminating the data silos that often arise in multi-vendor solutions.
Uniform lets you select the tools you want to use in your DXP, and connects those tools so they work together like a single system.
Orchestrate your bespoke DXP landscape
Built on a smart grid that connects your content, marketing, commerce, analytics, CDN, and front-end software of choice, Uniform gives you a truly composable DXP that empowers business users to build high-performance pages and apps built for engagement and conversion.
Leverage existing technology investments
Uniform can be adopted incrementally and at your own pace. Start with the systems you are already using. Avoid massive migration projects as you move from legacy suites to headless tools, and allow business users to compose pages that leverage all content sources.
The Uniform Smart Grid enables you to incorporate new tools into your tech stack without the cost or risk of having to integrate them yourself.
Empower your business users
As business goes headless, marketers and merchandisers can feel left behind. Empower them to build, launch and iterate with no-code composition tools that leverage all content sources while removing complexity.
Build better engagement fast
Frictionless, pre-integrated support for best-of-breed services allows you to launch fast based on the tools you’ve already invested in. Adopt headless without expensive migration, add or change headless sources without interrupting delivery, and enable headless to coexist with traditional architectures.
Uniform is a vendor-neutral platform that lets you select the products that are best for you, regardless of the vendor.
The tools you choose
Maintain practitioner productivity & workflow by continuing to use the business tools already in place. Add new tools as you please.
Be ready for what’s next
Digital marketing and commerce technologies are changing fast - you need the ability to easily adopt them to stay competitive. Add, remove or replace any tool from any vendor at any time.