Crafting outstanding experiences with the power of strategic design


At its simplest, strategic design is our fast, flexible, and human-centric approach to identifying opportunities, solving problems, and building technology. This approach has been instrumental in driving the shift from engineering-driven, product-centric, and sales-focused innovation to design-driven, customer-centric, and user-experience-focused innovation within organisations.

What is strategic design?

Notably, strategic design isn’t just useful for creating new products and services; it can also be applied effectively to systems, processes, and user experiences. We’ll help you apply strategic design across three intertwining areas: customer experience, employee experience, and brand experience.

Combining structured methods with abductive reasoning, LEVO’s strategic design model has been built to deliver powerful solutions that answer and adapt to your users’ needs, while supporting your organisation’s strategic goals.

How does strategic design work

You bring us your problem, project, or idea. We bring you our highly accomplished team of strategists, service designers, experience designers, technologists, and delivery experts to help you navigate the intersection of customer, employee, and brand experiences.

Using the power of strategic design to create outstanding experiences
Customer experience
Customer experience is the key differentiator between brands. We help you monitor and analyse the behaviour of your customers to understand their attitudes and preferences, then integrate data-driven insights and user feedback to develop the right products and services.
  • Journey mapping
  • Customer research
  • Customer co-design
  • Persona development
  • Storyboarding
  • Data-driven design sprint
  • Strategic workshop facilitation
Employee experience
Employee experience can directly impact customer experience. We engage with your employees at every stage of your organisational transformation to uncover the experiences, processes, and tools that are elevating or impeding your customer experience.
  • Service blueprinting
  • Process mapping
  • Contextual enquiry
  • Participatory design
  • System architecture mapping
  • Change gap analysis
Brand experience
Your products and services are part of a broader brand experience. We audit every digital touchpoint, providing you with recommendations that measurably improve the brand experience at each stage of your product lifecycle.
  • UX auditing
  • Performance benchmarking
  • Wireframing
  • Content design
  • Ideation & art direction
  • UI & interaction design
  • Prototyping and testing