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Royal Agricultural Society

Royal Agricultural Society of New South Wales is a not-for-profit shaping the direction and development of Australian agriculture through competitions, education and events, such as the Sydney Royal Easter Show. The RAS has been supporting Australian agriculture since its foundation in 1822. The Society’s mission is to ensure our agricultural industry remains innovative, thriving and sustainable. Along with the iconic annual Sydney Royal Easter Show (SRES), the RAS runs competitions to unearth the country’s best produce under the Sydney Royal banner and programmes that engage the community such as RAS Foundation Scholarships and youth education initiatives.


The RAS was operating multiple websites, five email platforms and many other online SaaS tools setup to work around an ageing and relatively unmaintained digital ecosystem. Digital content was uncoordinated and developed based on complex organisation structures rather than user needs. This created confusion, not only for members and the public, but also internally amongst employees and stakeholders.

Further, while the RAS had acquired a wealth of insights into the agricultural industry and its consumer base, they were hidden in a complex, disorganised database that was as hard to access as it was to understand.


Consolidation of 5 websites onto a single framework with deep integration across business systems. Features include single sign on across app and website, Salesforce integration and deployment to the Microsoft Cloud for scalability and reliability.

The new design approach and user experience was geared around collecting new types of data, automatically. LEVO was able to turn disparate data into actionable insight through integrating Episerver, Salesforce Marketing Cloud and Microsoft PowerBI. In just over 7 months LEVO designed and built three new websites using a single framework aimed at lowering ongoing development costs, reducing reliance on external contractors and improving the RAS' ability to respond to market changes.