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Australian Industry Group

We helped reimagine the Australian Industry Group's member experience, empowering members to make proactive workplace relations decisions that affect over 750,000 people throughout Australia.


Ai Group aims to reduce the complexity workplace relations of so their members can make better choices.

Our job was to reduce the complexity of their website so their members could easily find the information they need.

Our goal was to create a rich content experience and member engagement platform to enable their members to make the best business decisions and remain compliant, whilst connecting them to a wealth of insights and networking opportunities.

Using Optimizely, we re-engineered the Ai Group member experience to simplify the information architecture, harness the power of AI personalisation and connect members with the products and information when and where they need them.