JAXQuickfit Tyres has a strategic goal to establish itself, as the most respected and professionally managed tyre & mechanical house in Australia. Levo is proudly assisting in this process. JaxQuickfit asked Levo to take an existing in-store PC based wheel and tyre matching system and evolve it into an eye catching store centrepiece which staff and customers alike could utilise.
Having designed the current technical PC based solution we completely understood the technical requirements however the commercial proposition was very different. Our creative and IA teams devised an entirely new user interface which would be optimised solely for the touch environment. Borrowing key themes from mobile applications the user interface follows a simple linear navigation concept with the ethos behind it being that anyone should be able to use it and no one should be able to get lost. All this is displayed to the customer on large 32” LED touch panels.
The final system allows users to input their vehicle type and be visually displayed an accurate list of wheels and tyres which suit their car. With a massive database of images you can pick and choose your wheels, change your car colour, and even change your suspension height all from one easy to use console.
Every tyre in the JaxQuickfit range appears on the touch screen and is matched to vehicles. At the touch of a finger customers can compare the benefits of one tyre over another and view practical video demonstrations showing how tyre features benefit the driver allowing customers to make a more informed purchasing decision.
JaxQuickfit have been empowered with a platform where new products, pricing updates and product information can be pushed to stores in minutes, meaning more efficient operations for JaxQuickfit and far better informed customers.